Graphic Designer & Branding Specialist Gio Petrucci, founder of GIOGRAFIK, shares tips for developing a strong visual identity for all of your brand’s assets.

No matter what the size of your business, you will most likely turn to a graphic designer to convey a consistent and unified look so that your customers can easily identify with you. For over a decade, I’ve had the opportunity to work with over 200 brands - each of those clients bringing a different style of communication to the table. Here I share what I’ve learned about effective communication between a client and their designer, and most importantly how to get the results you want.